Steve Goebel
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    The ToeShark Team consists of experts and hard workers across a wide range of disciplines and talents. Meet the ToeShark Team:


    Steve Goebel, Creative Director and Founder

    Hi I’m Steve Goebel; creative director and founder of ToeShark Visual Communication, LLC. I have over 18 years of experience in visual communication design and creative management from international banking, medical and corporate communications design in New York City to editorial, entertainment and agency campaign design in southern Nevada. I am proud to be launching my personal brand, ToeShark Visual Communication, LLC.

    Before moving to Henderson in 2006, I lived and worked in New York City and was privileged to serve as the creative director for Empire BlueCross BlueShield, where I managed national campaigns for Empire’s associated brands including BlueCross BlueShield, BlueCross, WellChoice New Jersey and WellChoice, Inc. I have also held senior art director positions in New York at Morgan Stanley Dean Witter, Union Bank of Switzerland and Warburg Dillon Read. Specifically in Nevada, I have produced multiple successful marketing campaigns for businesses including the Nevada Humane Society, Miracle Mile Shops at Planet Hollywood, Professional Fire Fighters of Nevada, American Petroleum Institute, Greenspun Media Group, American Nevada Company, Tronox and The Nevada Department of Health and Human Services.

    I haves been published in HOW© Magazine as an award-winning in-house graphic designer, and received a Golden Quill© Award for Corporate Communication design work completed for Empire BlueCross BlueShield. Most recently I have been awarded a 2012 Hermes Gold Design Award, 2013 Videographer Award of Distinction and a 2013 PRSA Pinnacle Award for visual communications.

    Lastly I am a proud member of the American Advertising Federation and hold a master’s degree in visual communication and packaging design from Pratt Institute in New York City and a bachelor’s degree in fine arts from the University of Michigan, Ann Arbor.


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